• According to Dhirtek Business Research, “global marketing resource management (MRM) market by component (solution, services), deployment model (on-premises and cloud-based), enterprise size (small & medium enterprises and large enterprises), industry (banking, financial services, and insurance (BFSI), consumer goods and retail, manufacturing, IT & telecommunications, healthcare and life sciences, media and entertainment, travel and hospitality, education, energy and utilities, others)” generated revenue of US$ 2.6 billion in 2020 and is expected to reach US$ 4.3 billion by 2025 with a CAGR of 10.6% in the forecast period.
• Based on the region, the marketing resource management (MRM) market segmented into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. North America holds a dominant position in the market in 2020 and expected to remain dominant over the forecast period. Moreover, Asia Pacific expected to grow with the highest CAGR in the forecast period. China, India, and Japan are some of the market-driven countries in this region.
• Based on industry, the segment of consumer goods and retail is projected to expand at the fastest CAGR in the forecast period. Also, the banking, financial services, and insurance (BFSI) segment holds a dominant market position in 2020 and expected to remain dominant throughout the forecast period.
• Based on the size of the enterprise, the segment of small and medium-sized enterprises is projected to expand at the fastest CAGR in the forecast period. Also, the large enterprise segment holds a dominant market position in 2020 and expected to remain dominant throughout the forecast period.
• Based on the deployment model, the cloud-based deployment model expected to grow with the highest CAGR during the forecast period. Moreover, the on-premises deployment model holds the dominating position of the market in 2020 and expected to retain its dominance throughout the forecast period.
• The research report provides a detailed analysis of the global market dynamics in marketing resource management (MRM). Considering 2019 as the base year, the study presents estimated market data for the 2020 to 2025 forecast period.
• The report includes the marketing resource management (MRM) market for various industries across different geographic regions (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). It also focuses on key developments and threats impacting the market and the vendor landscape.
• The study contains a chapter explaining the impact of COVID 19 on the global market for marketing resource management (MRM). The study further discusses the key factors, the business environment, and emerging developments in the marketing resource management (MRM) market. The study ends with an overview of the marketing resource management (MRM) providers and provides comprehensive profiles of the key players in the global marketing resource management (MRM) market.

Scope of the report:

Marketing Resource Management (MRM) Market Players:

• Some of the major players of marketing resource management (MRM) market are Adobe Inc., Allocadia Software, Inc., Aprimo UK Ltd., Broadridge Financial Solutions, Inc., Bynder Inc., HCL Technologies Limited, Infor Inc, Northplains Services LLC, Oracle Corporation, Percolate Industries Inc., SAP SE, SAS Institute Inc., Sitecore USA Inc., Workfront, Inc. The study also focuses on different business or inorganic market growth strategies through technology advancement, business expansion, alliances and mergers and acquisitions to create disruptive technologies and consumer networks.